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Maximizing Load Searches
The Landstar Maximizer® Mobile App
Landstar’s new technology tool for business capacity owners (BCOs), the Landstar Maximizer® mobile app, is designed to help owner-operators find more revenue opportunities and keep their trucks loaded.
The smartphone app, a robust search engine, puts together the best combination of back-to-back available loads, creating options for multileg, full-week runs.
“The app draws from the Landstar available load board to create the multileg runs based on the BCO’s selected criteria,” explains Rocco Davanzo, Landstar Transportation Logistics executive vice president of capacity development. “It was designed to help BCOs spend less time searching for loads, with less downtime between loads.”
Offering more revenue opportunities, fewer deadhead miles, less time looking for loads and more time at home – with one click of the app’s Ask Max™ button, the Landstar-exclusive technology takes seconds to find the right combination of loads to meet an owner-operator’s needs.
“The app was designed to make booking multiple loads easy,” says Davanzo. “Owner-operators are finding more opportunities to stay loaded and grow their businesses.”
First launched in beta version to a group of 100 BCOs in the Fall of 2017, app users instantly saw the benefits of booking full-week runs.
“My immediate thought when I first started using the app, is that it will really benefit the new Landstar BCOs,” explains James Morris, a Landstar business capacity fleet owner. “This app gives new Landstar BCOs a boost. They may not have any connections when they first lease on. This gives them a way to get out there and start earning revenue right away.”
Morris says he also saw an immediate benefit for managing his own fleet of drivers. Booking loads for his fleet of three trucks can be time consuming, but, he says, the Landstar Maximizer mobile app is putting time back on the clock.
“My dispatching efforts for my fleet are hardly any work with the app,” says Morris. “We are embracing this technology tool from Landstar and really seeing a benefit.”